Atollier
Brand Identity
Brand Guidelines
Art Direction
Atollier is a luxury dive travel brand crafting tailored small-group expeditions to the world's most remote underwater destinations. A concierge made for travelers who seek rarity, remoteness, and reef.
The founder came to us with a clear vision: a brand that could immerse the guest in the world below the surface from the moment they encounter it. At the center sits a Siren bearing the Alpha flag, guiding explorers and marking presence below. The palette mirrors the descent — deep blues that shift and deepen, punctuated by flashes of reef color. Typography and texture draw from logbooks, rope, and gear. The closer you look, the more you find.
Atollier debuts its first curated expeditions in late 2026.
“Sarah [Sandcastles] has a rare ability to grasp a brand’s vision instantly and take conceptual ideas in directions you’d never have imagined yourself. And, in our case, she lifted Atelier’s entire identity and positioning in the process. Beyond the creative, her thoroughness, communication, and genuine focus on the client made every step of the engagement extremely enjoyable.”
— Adam Broadbent, Founder, Atollier
