Little Zing

Little Zing is a Danish-style mustard rooted in a family recipe that began in Copenhagen more than a hundred years ago. Passed down through three generations, the recipe is smooth, saucy, sweet, and finished with a bold horseradish kick. It’s designed to bring a little more flavor to just about anything.

The founder came to us with a product people loved, but packaging that wasn’t capturing that personality or standing out on shelf. The opportunity was to build a visual identity and packaging system that felt as distinctive as the mustard itself.

We set out to create a brand that felt playful, expressive, and unmistakably Little Zing, one that nodded to its Danish heritage without feeling nostalgic, highlighted the fluid, drizzle-ready texture of the product, and created enough distinction across the lineup for each flavor to stand confidently on its own.

The result is a bright, characterful brand built around the idea that everyday food deserves more flavor, more personality, and a little more zing.