SONNI

Website Design
Brand Guidelines
Investor Materials
Paid Social & Email
Trade Show & Pop-Up
Influencer Unboxing
AI Lifestyle & Product Renderings

Embedded Creative Team
2025-Present

SONNI is a 100% mineral SPF brand with one goal: make sun protection feel like skincare. Invisible, daily-wear, and built to earn a permanent place in your routine.

We came in at pre-launch and have been SONNI's embedded creative team ever since. From early conversations about creative direction to digital and physical touchpoints across the full SONNI ecosystem: the Shopify website, investor materials and decks, influencer unboxing and marketing assets, retail and trade show displays, and ongoing creative support as the brand continues to grow.

“Sarah (Sandcastles) came in during the earliest days of SONNI as a creative consultant and never left. She helped shape our early brand conversations, led our website design, and has become essential to how we think about building the world of SONNI as we move into retail and physical experiences. She’s in our Slack and our team knows to go to her for all things creative. We don’t make creative decisions without her… that kind of partnership is rare.”
— Eliana Field-Marsham, Founder, SONNI